Soho Fini, CDFA®

Financial Advisor

Community Involvement

Fighting Childhood Cancer

In alignment with the Northwestern Mutual Foundation, Soho aims to improve the lives of children and families in need through financial support, volunteerism, thought leadership and collaboration with community partners. He stands behind finding a cure for pediatric cancer, partnering with organizations such as Alex's Lemonade Stand Foundation (ALSF), a childhood cancer foundation dedicated to raising funds for research into new treatments and cures for all children battling cancer. 

Alma Matter: Fight On!

Like any other graduate of the University of Southern California, Soho is a proud Trojan! He is passionate about helping current students and fellow Alumni grow and develop their professional careers. He currently serves as the Student Engagement Chair for the USC Young Alumni Council.

Camp Ronald McDonald for Good Times

“The opportunity we have at Northwestern Mutual comes with an obligation to give back, whether it’s money, time, or both,” said Soho, who, as a former intern himself, served as the leader for the Los Angeles office intern team. “These philanthropic engagements are part of our professional and organizational DNA.” Under his leadership, the intern team received the prestigious Northwestern Mutual Community Service Award. As part of the award, the team received a $5,000 grant to support Camp Ronald McDonald for Good Times, a nonprofit that offers camping opportunities to cancer patients, their siblings and parents year-round. 

Community Involvement

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